广告
的 广告主要 prepares students to promote products, services, ideas and personalities through paid media. 的 major combines coursework from communication, business, and visual design. Popular topics include consumer behavior, advertising account planning, 媒体购买, 品牌故事, copy design and production, and campaign evaluation. You’ll have class projects that design advertising strategies and materials for real clients, find internships that put skills learned in the classroom into practice, and interact with advertising-industry practitioners.
职业选择
- 广告 account executive
- 创意总监
- 媒体买家
- Outdoor advertising designer
- 文案
- Digital advertising planner